Team blueprints

How big should your team be?

Three typical ways to launch an online business, and the team each one needs in its first six months.

Launch on a partner platform

The fastest way to market: the platform, payments and support tools come from a provider. You build a compact team focused on marketing, partners and finance.

Team size7–10 people

Time to launch1–2 months

Monthly payroll€25,000–40,000

Role	Minimum	Optimal	Industry experience	Salary / month
Chief Executive Officer (CEO)	1	1	Required	€8,000–12,000
Chief Marketing Officer (CMO)	1	1	Required	€5,000–8,000
Affiliate & Partnerships Manager	1	2	Required	€2,500–5,000
Product owner	1	1	Preferred	€4,500–7,000
Finance manager (part-time possible)	1	1	Preferred	€2,500–4,000
Technical integrator	1	1	Not required	€2,000–3,500

How the team grows

Add media buyers once partner traffic is stable
Hire a CRM & Retention Manager to lift lifetime value
Add a data analyst when you start testing several markets

Turnkey platform, your own licence and team

You run a ready-made platform under your own structure. More control over money flows and brand, and a larger team for operations, compliance and retention.

Team size15–20 people

Time to launch3–4 months

Monthly payroll€55,000–80,000

Role	Minimum	Optimal	Industry experience	Salary / month
Chief Executive Officer (CEO)	1	1	Required	€8,000–12,000
Chief Financial Officer (CFO)	1	1	Required	€6,000–10,000
Chief Marketing Officer (CMO)	1	1	Required	€5,000–8,000
Head of Payments	1	1	Required	€5,000–8,000
Affiliate & Partnerships Manager	1	3	Required	€2,500–5,000
CRM & Retention Manager	1	2	Required	€3,000–5,000
AML / KYC Compliance Officer	1	2	Required	€2,800–4,500
Customer Support Lead	1	1	Preferred	€2,200–3,500
Support agents	2	4	Not required	€1,000–1,600

How the team grows

Add more partner managers as markets open
Bring compliance in-house once volumes grow
Hire a BI analyst for lifetime value and cohort analysis
Add local marketing and content for each new market

Your own platform

Full control and a product competitors can't copy, built by your own engineering team. The biggest investment, and the strongest long-term position.

Team size30+ people

Time to launch6–12 months

Monthly payroll€90,000–150,000

Role	Minimum	Optimal	Industry experience	Salary / month
Chief Technology Officer (CTO)	1	1	Required	€8,000–14,000
Backend Developer	3	5	Preferred	€3,500–6,000
Frontend Developer	2	3	Preferred	€3,000–5,500
DevOps Engineer	1	2	Preferred	€4,000–7,000
QA Engineer	1	3	Not required	€2,200–4,000
Product manager	1	1	Preferred	€4,000–6,500
UI/UX designer	1	2	Not required	€2,500–4,500
Head of Payments	1	1	Required	€5,000–8,000
AML / KYC Compliance Officer	1	2	Required	€2,800–4,500

How the team grows

Start with a technical lead and a small core team during development
Scale marketing and support only when the product is stable
Keep a fractional CFO until volumes justify full-time

Get your own Team Blueprint