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Marketing & Growth
CRM & Retention Manager
CRM and retention managers keep customers active after sign-up: onboarding journeys, segmentation, personalised offers and win-back campaigns across email, push and messengers.
What the role does
- Design onboarding and lifecycle journeys
- Segment customers and personalise communication
- Run email, push, SMS and messenger campaigns
- Measure retention, reactivation and lifetime value
- Test and improve offers and messages
Skills and tools
CRM platforms and marketing automationSegmentation and customer analyticsA/B testingCopywriting for lifecycle messagesBonus and loyalty mechanics
Ideal background
- Owned retention metrics in a subscription or transactional business
- Built automated journeys from scratch
- Data-driven and creative at the same time
Hiring mistakes to avoidFor companies
| Mistake | What happens | How to avoid it |
|---|---|---|
| Treating CRM as newsletters | Customers leave after the first purchase | Ask for lifecycle journeys they designed and their results |
| No testing culture | Offers cost money without proving value | Look for structured A/B testing experience |
Advice for candidatesFor candidates
Show one journey end to end: segments, messages, tests and the change in retention it produced.
Open positions (0)
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