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Leadership & C-level
Chief Marketing Officer (CMO)
The CMO owns growth: brand, performance channels, partners, CRM and the numbers that tie them together. The best CMOs think in customer lifetime value, not just clicks.
What the role does
- Build the marketing strategy and budget by market
- Run performance, SEO, content and partner channels
- Work with CRM on onboarding and retention
- Track acquisition cost, lifetime value and payback
- Build and manage the marketing team and agencies
Skills and tools
Performance marketing and media buyingPartner and affiliate programmesCRM, lifecycle and retentionMarketing analytics and attributionBrand and content strategy
Ideal background
- Led marketing in a fast-growing online product
- Managed a large budget across several markets
- Built both in-house teams and agency partnerships
Hiring mistakes to avoidFor companies
| Mistake | What happens | How to avoid it |
|---|---|---|
| Hiring a performance-only marketer | Traffic arrives but customers don't stay | Ask for retention and lifetime-value results, not only acquisition |
| Ignoring market fit | Strategy that worked elsewhere fails in your markets | Check experience in your target countries and languages |
Advice for candidatesFor candidates
Bring numbers: budgets managed, cost per acquisition, retention and payback periods. Explain one campaign that failed and what you learned.
Open positions (0)
No open positions for this role right now. Send your CV and we'll contact you when one opens.